Google Tools Every Business Needs

If your business is relatively new, a startup company, or maybe you’re well established and just looking for ways to get modern technology to work better for your enterprise; you may want to consider Google’s offerings.

Google can do so much more for companies today than many people realise. According to Built With, almost 29,000 websites use Google Analytics alone today, and this is just one of the many tools that Google offers to support business owners in today’s market.

In this article, we take a look at the different tools Google has available to businesses of all sizes, their cost-effectiveness and how you can start to implement them to help increase your company’s profits.

What Google tools are out there?

If you’re new to using Google to improve your business’s performance, you might be wondering exactly what Google tools are available. A shortlist of the top Google tools can be found below:

  • Google Ads
  • Google Marketing Platform
  • Google My Business 
  • Google Adsense
  • Google Trends
  • Google Analytics
  • Google Keyword Planner
  • Google Search Console

RELATED: Facebook vs Google Ads: Which Is Better?

How to put your business on Google Maps for free

Using Google Maps for business purposes is a great way to increase your sales and improve your company’s profits. 

Google My Business allows you to literally put your business on the map by adding your company’s details to Google’s database so it will show up on the Google Maps platform. 

This tool also allows you to make your own Business Profile on Google so you can dictate how your company is described when people look you up online.

To add your business to Google Maps, access the Google My Business dashboard or view Google’s help panel on how to add your business.

Should I use Google Voice for my business?

Google Voice is available for both personal and business use, regardless of the size of your company, with plans for up to 10 people are available from as little as $10 per user per month.

Google Voice allows you to take incoming calls on your work number on any device, whether that be your phone or laptop, from wherever you are.

The convenience offered by Google Voice can help ensure you never miss a call with a potential customer and ties in with your Google Calendar and Google Meet so you will never miss a meeting with your stakeholders or potential clients.

Unlike setting up an office phone network that might be expensive and time-consuming to have the hardware installed, Google Voice integrates seamlessly with computers and other hardware you likely already have.

Can I turn off Google reviews for my business?

It is not possible to turn off Google reviews for your company. As this service allows any user with a Gmail account to review any company they like, all you can do is make sure you are keeping your consumer base happy and encourage satisfied customers to leave you positive customer reviews.

The problem with Google reviews is that there have been reports of fake reviews left by individuals looking to bolster one company’s reputation and even undermine others’ by leaving them bad reviews. 

RELATED: 7 Tools To Check Website Traffic For Any Site

In March 2021, the BBC released an article claiming that many businesses were even buying 5-star reviews. If you receive a negative review from a source that you suspect might not be genuine, you can flag the review and wait for Google to decide whether or not to remove the review.

Can I use Google Ads for local businesses?

Local business listings are particularly effective when displayed on Google Maps. When consumers search ads for a particular business near them, this tool can help your business feature near the top of the list on Google Maps, so they can find the most relevant company nearest to them at the time.

RELATED: The Basic Skills all Digital Marketers Should Know (and Where to Learn Them)


Hopefully, this article will have helped you gain a better understanding of what Google tools are actually available to help your company and what they could do for you. The Rovva blog offers plenty of other advice to help your business grow, including advice and research on the best free invoicing apps.

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Your complete business toolkit

Rovva puts everything you need for your business in one place. From an accountancy helpline to a drop-in business lounge - we've got everything covered.

Your complete business toolkit

Rovva puts everything you need for your business in one place. From an accountancy helpline to a drop-in business lounge - we've got everything covered.