How To Use LinkedIn Carousel Posts For Maximum Engagement

With 260 million monthly active users, 40% of whom access it daily, LinkedIn is the ultimate media platform for professionals. Of all the kinds of post types, LinkedIn carousel posts are an underused – but effective – way to increase your LinkedIn engagement.

Carousel posts are often an ad type, where you’re using LinkedIn carousel ads to a lead generation form or a landing page. Another popular post type is the LinkedIn image carousel, which can encourage people to visit your LinkedIn profile or page.

Some of the best LinkedIn carousel examples are made from uploading a PDF or Powerpoint directly into a post. As the post allows people to read the full document without leaving their feed, you can enjoy increased exposure to your ideal target audience.

Why use LinkedIn post carousels?

With a little time and energy, you can turn a static post into an entertaining series of carousel cards that help drive awareness for your company page. Suddenly, you have a way of attracting a bunch of eyes that are ready and waiting to engage with your material.

As with any leveraging of the platform, you can use a document to increase engagement and clicks without having to spend money on ads.

They’re also a great way to stand out – carousel posts take up a larger amount of real estate on the newsfeed. Plus, rather than people being necessarily wary, as they might be for a LinkedIn ad, they’re more inclined to read the document. 

Finally, unlike a video ad, you’ll find that a carousel post is entirely accessible. So, we’ll cover some best practice when it comes to carousel specs, but first, let’s explore how to make your first carousel card. 

How to post carousels on LinkedIn

The good news is that it’s easy enough to get started with creating a carousel post on LinkedIn.

Step 1. Start a new LinkedIn post

From your newsfeed or toolbar, click to make a post, as you would do if you were posting a standard update. 

You’ll notice on the bottom row, LinkedIn provides you with the option to post a picture, a video, or a document. 

Step 2.  Select the document you want to share

Clicking on the document icon will open your files, and allow you to pick the document you want to share.

You can also choose to upload a document from Dropbox or Google Drive if you prefer.

Step 3. Give your document a descriptive title

Remember that the title needs to be catchy enough to encourage people to stop and read – so make sure it’s as descriptive and enticing as possible.

Step 4. Talk about it

Now all you need to do is write compelling introductory text.

Follow all these steps, and your PDF or Powerpoint will be transformed into an engaging LinkedIn carousel slideshow.

LinkedIn carousel specs

While it’s easy enough to build the post, there are definitely some things worth bearing in mind to make sure it looks as good as possible.

Four things to keep in mind:

  1. Your file size must be below 100 MB
  2. There’s a limit of 300 pages
  3. LinkedIn accepts the following files: PPT, PPTX, DOC, DOCX & PDF
  4. You can’t edit a post or change it once you’ve posted it

Carousel LinkedIn post top tips

While a carousel post isn’t necessarily an ad, it’s important to remember that you want to include a clear call to action at the end of the presentation. 

Whether you want to send people to a landing page, or make a comment, it’s good to remember that a carousel post can make a great lead gen form, or redirect people to your LinkedIn Profile.

Design principles

Make sure your design elements are eye-catching – for the right reason. It’s possible that someone is going to read a wall of unformatted text, but there are better ways to advocate for your brand.

While it might take a little getting used to, the good news is that with apps like Canva, you can easily make eye-catching PDFs that could be your next, great lead-machine. 

  1. Keep your branding consistent - your carousel post works as a fantastic calling card, so you want to make sure people recognise your work easily.
  2. Uploading your document as a pdf ensures you get the best visual quality, and your images won’t end up grainy or pixelated
  3. Don’t be afraid to rework documents to add colour and graphics - this will help your post to stand out from the plain text of a regular LinkedIn post
  4. Remember that this format largely works best on mobile, so try and keep your font size relatively large but your overall amount of text to a minimum

Key takeaways

So the next time you want to get more eyes on a document – a white paper or a report, consider driving more traffic to your creations by creating a LinkedIn Carousel Post.

With two professionals joining the powerful platform every second, and the total number of members surpassing 750 million, there’s never been a better time to make the most of your Linkedin page and professional online presence.

If you’re interested in more ways to drive organic traffic through your social media presence, take a look at our guide to the ultimate social media tools you need to be using.

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Your complete business toolkit

Rovva puts everything you need for your business in one place. From an accountancy helpline to a drop-in business lounge - we've got everything covered.