You will need these social media tools to grow your business online

When growing your business online you need a strong social media presence – the act of simply having a Facebook or Instagram page isn’t enough. Social media is a proven driver of increased brand awareness, traffic, and customer engagement, with studies showing that efficient customer care on social media can increase customer satisfaction by upto 20%.

All businesses can benefit from having a robust set of dedicated social media tools at their disposal, and we’ve searched high and low to bring you some of the best tools to grow your business on social media. From apps that post to all your social media for free to detailed social media analytics tools, our list has all the most useful tools to grow your business through social media. We’ve included free social media management software and paid-for tools, so there’s something here for all businesses, no matter your budget. 

Follower analysis tools 

One of the biggest challenges when growing your business online is attracting the right social media following. These tools are specifically designed to help you identify and target audiences to grow your following online. Here’s our top three picks. 

1. Crowdfire 

  • Powerful data and analytics
  • Huge array of integrations 
  • Useful scheduling function 

Crowdfire is hugely popular for its wide array of integrations, working across all the major social networks and online shop interfaces. It’s a great free social media scheduler, but its following analysis is particularly impressive. It identifies engagement rates and shows which of your posts are driving traffic and sales to an online store. 

Crowdfire is available for free, with paid subscriptions plans starting at $7.48 per month. 

2. Tweepi

  • Simple AI technology
  • Impressive free features 
  • Targeted results 

Tweepi is specifically designed to help you get more followers on Twitter. It uses AI to find relevant users that are interested in your area based on their Twitter activity. You can then engage those users by mentioning them in tweets, adding them to a list, or following them.

Tweepi is available for free, with paid subscriptions plans starting at $12.99 per month. 

3. Follower Analyzer 

  • Useful follower data 
  • Great free features 
  • Easy to use 

Widely touted as one of the best apps for gaining followers on Instagram, Follower Analyzer will provide you with key follower data. It will tell you who follows your social media accounts, which accounts have recently unfollowed, and how many of your followers interact with your posts. As well as follower analysis, it also gives helpful information about post and account performance. 

Follower Analyzer is available for free, with tiered in-app purchases, from the Google Play Store. 

Social media management tools

These social media management tools can do everything from managing your social profiles on multiple platforms to scheduling content and blog posts. They also provide detailed and specific social network performance data that is key to helping any small business make a big impact online. Here’s our top three picks. 

1. Buffer 

  • User-friendly 
  • Great range of integrations 
  • Built-in graphics generator 

Buffer is one of the most impressive social media management tools in the digital marketing space. It’s a social media organizer that allows you to manage multiple accounts on different platforms from one central interface, and features loads of great integrations with other online business software. We particularly like its in-built graphics generator tool to help make content stand out. 

Buffer starts from $15 per month, with a 14-day free trial. 

2. Hootsuite 

  • Manage posting schedules 
  • Powerful analytics 
  • Impressive free features 

Similar to Buffer, Hootsuite is one of the giants in social media and has earned a reputation as one of the best free social media management tools. On their publisher, you can compose content to be scheduled across multiple platforms and accounts. 

Under its free plan, the analytics capabilities are straightforward and easy to use. Premium subscription will, of course, provide more in-depth data and analysis. The ‘Hootlet’ Chrome extension is also great for publishing natively from Chrome. 

Hootsuite is available for free, with paid subscriptions plans starting at $29 per month.  

3. MeetEdgar 

  • Intuitive to use 
  • Great for repeated content 
  • Impressive AI 

MeetEdgar is an excellent option for businesses that don’t have a huge amount of shareable content but still want to maintain a strong social presence. 

As with other management tools, you can schedule posts for one-time publishing, but MeetEdgar can also post autonomously using AI. This is great for posting evergreen content repeatedly, and the system tweaks the content each time so it appears fresh. Its ‘natural language composer’ is one of the most advanced automation tools you’ll find in a management tool. 

MeetEdgar starts from $19 per month, with a 7-day free trial. 

Content creation tools

Once you have your accounts set up with management tools and your audience is growing, you still need to create good content to drive growth. Luckily, there’s a range of tools that can help you create engaging, multimedia content for all of your social media platforms. Here’s our top three picks. 

1. Adobe Spark 

  • Adobe Creative Suite integration 
  • Intuitive design 
  • Great for video content 

Spark is Adobe’s dedicated social media content creation software. It has been designed specifically for making eye-catching content that lives on social media. Spark Post allows you to quickly overlay text and filters on images optimized for social media image requirements, while Spark Videos lets you easily create captivating and shareable video content. 

Adobe Spark can be synced with Adobe’s Creative Cloud, too, making it ideal for collaborating with other team members and departments. 

Adobe Spark is available for free, with paid subscription plans starting at £10.10 per month. 

2. Biteable

  • Great video content creations 
  • Uploads directly to YouTube and Instagram 
  • Huge selection of templates 

Biteable is perfect for small businesses who want to create impactful video content without needing full video editing software. Its huge selection of templates, styles and soundtracks make it easy to create eye-catching videos in minutes, that can be shared with just one click. 

Biteable is available for free, with paid subscriptions starting at $19 per month. 

3. Canva

  • Huge choice of templates
  • Professional-level design 
  • Easy to use 

Canva is one of the easiest to use content creation tools you’ll find online. It has thousands of custom templates, stock images, videos and animations so you can create a huge array of professional-level graphics that look great on social media. 

Canva is available for free, with paid subscriptions starting at £10.99 per month. 

Analytical tools

You might have all the content, management and follower tools in place, but growth isn’t sustainable without consistent social media performance tracking. Just like Google Analytics provides insight on website performance, there are dedicated social analytics platforms available to help guide sustained growth across social networks. Here’s our top three picks. 

1. Social Pilot 

  • Data-driven analytics
  • Easy-to-use reporting 
  • Great publishing tools

Social Pilot was designed to help companies increase brand awareness and traffic, but its analytics and data tools are the real draw for businesses seeking growth. The report function makes data analytics straightforward, allowing you to quickly make data-driven decisions about content and performance. 

Social Pilot starts from $30 per month, with a 14-day free trial. 

2. Mention

  • Impressive social listening 
  • Cuts out social noise 
  • Helpful alerts system

Mention is one of the most popular social listening and web monitoring tools. It helps businesses keep track of what people are saying about their products and services online. It’s a tool that PR and marketing departments love, helping them filter out the noise and focus on opinions that can help or hinder business performance. 

Mention is free, with paid subscriptions starting from $29 per month. 

3. BuzzSumo

  • In-depth insights 
  • Great for competitor research 
  • Identifies influencers to collaborate with

BuzzSumo is another giant in the social media world, used by some of the world’s biggest companies to increase brand growth online. It allows businesses to use content insights and analytics tools to generate content ideas, research competitors, monitor performance and identify influencers to collaborate with. 

Its backlink tracking tool is particularly useful for businesses that want to increase traffic from social posts. 

BuzzSumo starts from $99 per month, with a 30-day free trial.  

RELATED: How can I market my business online for free?

Other tools

We’ve covered most bases on this list already, but there are some other less specific social media marketing tools available that can help businesses grow online. These tools help craft content that will succeed on social platforms, and in turn, help your business grow online. Here’s our top three picks. 

1. Bitly

  • Easy to use 
  • Works with all platforms
  • Saves precious characters 

Bitly allows you to shorten any URL so it can fit nicely into your social media posts without forcing you to cut down on characters. These shortened links work on any platform, so you can use them across all your social networks and accurately track the performance of the links in your analytics tools. 

Bitly is available for free, with paid subscriptions starting from $35 per month.

2. Rebrandly

  • Straightforward 
  • Professional looking
  • Impressive tracking ability 

Similar to Bitly, Rebrandly lets you create short URLs using your custom domain name. Rebrandly links also allow you to use UTM parameters and the link data is sorted forever. If you’re serious about link tracking, this might be the best option for you. 

Rebrandly is available for free, with paid subscriptions starting from $29 per month. 

3. AdEspresso

For businesses that really want to invest in social media, AdEspresso is one of the best social media advertising tools around. Run by Hootsuite, its platform allows small businesses to create, manage and analyse their social media advertising all in one place. This makes it a great starting point for small businesses interested in paid social media activity. 

AdEspresso starts from $49 per month (billed annually), with a 14-day free trial. 

Now that you know all the tools you should have at your disposal, take time to read our take on social media bots, and explore how social media bots work, where they've been used well, and the potential pitfalls too.

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Your complete business toolkit

Rovva puts everything you need for your business in one place. From an accountancy helpline to a drop-in business lounge - we've got everything covered.