How To Test Your Business Ideas Quickly With Facebook Ads

One of the greatest benefits of social media today is the insights it can provide our marketing industry. Facebook Ads has proved an invaluable way to test business ideas before having to invest money in the concept itself.

So how do you use Facebook Ads to your advantage? What does it cost and what kind of information can Facebook Ads actually provide your business? Discover how to run an affordable ads campaign with our essential guide.

What can Facebook Ads manager do for me?

Facebook Ads is an essential tool for any company looking to undertake initial market research into a new product or service. It is possible to quickly test a new idea through Facebook ads from as little as $10. 

These initial ad campaigns can give you a better understanding of who your target audience is, and where they might live. Company representatives might once have stood on busy high streets with clipboards and questionnaires to conduct their market research. In 2020, this research can now be done via Facebook marketing.

One advantage of market research using Facebook advertising is that you can quickly gain feedback from a large sample of people. These insights allow companies to test a product idea, work out what you would need to create a minimum viable product, as well as find out what demographics engage with the advert. With this data, you can then make informed decisions about which people to target with further advertising.

One of the advantages of using Facebook Ads is it allows you to trial different versions of your ad copy. By creating your ad in a range of styles, these can be trialled to see which receives the most consumer engagement. You can then make an informed decision about which advert might be best to target customers in future.

Trialling different ad sets in this way is a crucial step for any organisation on a small budget. There’s no need to create a lengthy business plan or spend ages thinking about how to start a business. Instead, Facebook Ads allow you to hit the ground running, testing your ideas with just $10 a day. 

In the long run, missing this stage out can mean spending money on adverts that are less effective.  If you’re searching for cheap advertising, Startupbros can help you find free ad spend coupons. After discovering what ads work best for you, it’s time to start building brand awareness and gaining conversions.

How to test out your ideas

1. Set up a public figure page

First things first, you’re going to need a Facebook page. Rather than setting up a page as a business or company, we would suggest setting yourself up as a public figure. A clear guide on how to do this can be found here.

This page is purely for the purpose of experimenting with your ideas, so you don’t need to build it up into anything fancy or try and get lots of people following you. By listing yourself as an individual rather than a business you can then use this same page to test as many different ideas as you like.

2. Set up your Facebook Ads account

You will need to create your account on Facebook’s business page. Once you have accessed Facebook Ads Manager, select ‘Create New’ from the options underneath ‘Ad Account’. Facebook will then prompt you to provide the relevant information required to set up your account, such as credit card information. You will also be asked to verify your account’s country, time zone and currency.

3. Write your first post

Depending on what your business idea is, you’re going to want to tailor your post accordingly. For many, a survey will suffice. There are plenty of websites that offer templates for these. You could try Qozo, SurveyMonkey or any other survey software such as these suggested by Zapier.

Alternatively, you could write a post advertising your service/product, set a $10 limit and watch how potential customers react. You’ll need to monitor both the reactions that can be given to Facebook posts (i.e. Like, Love, Wow, Angry etc) as well as the comments. 

4. Boost your post

Using Facebook Ads Manager, you can easily view just how many people have interacted with your advert. Under the ‘Promote’ column you should see a ‘Boost Post’ button. Initially, when trialling ideas, we recommend setting your limit to $10 and boosting your post. 

Facebook Ads will give you the opportunity to select the audience your advert is shown to. You can use the targeting options to serve your business idea to different genders, ages and locations, amongst other demographic or geographical identifiers.

Later on, once you’ve decided on your service or product, it can be a good idea to boost adverts that have already reached a large number of people. You’ve already established that these adverts are popular, and by boosting them you will get further invaluable feedback from a wider audience. For more advice on boosting ad posts, you can read Kim Garst’s article here.

Building customer engagement

The Facebook Pixel is arguably the most important tool for anyone using Facebook Ads. Tredigital discusses why it is so effective here. In a nutshell, Facebook Pixel lets you track who sees your adverts and clearly see how effective they are. The software gives you access to invaluable insights such as the gender/age of customers who have engaged with your website.

Once you know what demographics interact more with your website, you can trial different adverts that are tailored to this audience. At this stage, it is important to remember that you need to focus on building customers’ engagement with your site. 

Try making your ad copy as interesting as possible. Remember that short sentences are more effective at encouraging people to click through at this stage. You should also carefully consider any images you might like to use. Test your ideas out before settling on one advert. 

For a more in-depth look at how to structure different ad campaigns on Facebook, Wordstream offers a detailed article and professional diplomas in digital marketing are even available to help you develop your Facebook Ads skills. Facebook itself also offers informative guides on how to use each of its advertising features, and courses in Facebook advertising can be found for an affordable price through training providers such as Udemy and Jellyfish Training. With just a few hints and tricks, you’ll be surprised at just how affordable trialling your ideas can be.

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Your complete business toolkit

Rovva puts everything you need for your business in one place. From an accountancy helpline to a drop-in business lounge - we've got everything covered.